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About Us

Mission

The promotion and protection of the interests and rights of women, girls, and youth in the audiovisual and multimedia sectors in Albania.

AWA (Albanian Woman in Audiovisual) is an organization dedicated to promoting and protecting the rights of women, girls, and youth in the audiovisual sector in Albania. Through its continuous efforts, AWA aims to create equal opportunities and increase women’s representation in this industry by combating gender discrimination and supporting new talent through training, mentoring, and concrete projects in the media and audiovisual fields. The organization is also committed to ensuring a safe work environment by promoting policies that protect women’s rights and encouraging their participation in decision-making positions.

Vision

The promotion and protection of the interests and rights of women, girls, and youth in the audiovisual and multimedia sectors in Albania.

We envision an Albanian audiovisual industry where women and youth have equal opportunities, strong representation, and influential voices at every level. We aim for a future where gender equality is a well-established norm, where women hold key decision-making positions, and where diverse perspectives enrich the media landscape of Albania. Our vision is to build a vibrant, inclusive audiovisual sector that empowers and inspires future generations.

Empowering women & girls

Key Areas of Activities

Representation

Enhance the representation of women and girls in all commissions and decision-making boards within the audiovisual sector to ensure their voices are heard and considered.

Public Awareness and Information

Conduct various activities aimed at educating, informing, and sensitizing the public about the crucial role of gender equality in the audiovisual sector. These activities aim to shift public perceptions and encourage supportive attitudes towards gender equality.

Youth Engagement

Support young creators in the audiovisual field through training, internships, and exchange of experiences. These programs embed gender equality principles in the multimedia products they create, ensuring the next generation of media professionals upholds these values.

Monitoring

Actively monitor and address any negative phenomena that impact the interests and rights of women and girls in the media sector. This includes enforcing Albania’s Gender Equality Law (Law No. 9970, dated 24.07.2008) and ensuring that it is effectively implemented across the sector.

Capacity Building

Offer training programs, seminars, round tables, and conferences that foster best practices among association members and stakeholders. These educational initiatives are designed to enhance skills and knowledge related to gender equality in the audiovisual industry.

Advocacy

Advocate for the crucial role of women in decision-making within audiovisual media. Focus on the right to information and the need for gender-sensitive legislation that supports women’s and girls' full participation in the media landscape.

Audiovisual Content Production

Produce Audiovisual content that serve as a tool for raising awareness on topics of interest for women and girls, but also showcasing the potential of women and girls in the audiovisual sector.

Platform Development

Design and develop platforms for promoting and publishing women’s work in the audiovisual sector.
Projects

Ongoing Projects

Through our projects, we create spaces that empower women and girls, build new opportunities, and promote content that brings change to the audiovisual sector.

Breaking The Moulds,
Shaping The Future
Content Production
Podcast, TEDx, Masterclass
2024-2027
Re-shaping the Roots through Media Empowerment
Creating multimedia clubs in North Albania Schools
Multimedia clubs, Training
2024 - 2025
Network of Women in Media - Albania
Monthly meetings
Network
2024 - 2025
Bootcamp against sexual harassment in Albania
Content Production
Training
2024 - 2025
Reporting Diversity Network
Monitoring Media
Identifing hate speech and divisive discourses
2024 - 2027
nwm | Albania — Network of women in media | Albania

Bëhu pjesë e Rrjetit më të madh të Grave & Vajzave në Audiovizual