Call for Application

Call for application – “Trainer for Training of Journalists for Diversity
Reporting”

In the framework of the Project “Reporting Diversity Network – The New Agenda” co-funded by
the European Union, Albanian Women in Audiovisual is launching a call for interest: “Trainer for
Training of Journalists for Diversity Reporting”

About us:
AWA is a non-profit organization that focuses on advancing the promotion and support of women in
the audiovisual sector. Albania Women in Audiovisual is a unique organization dedicated to creating
a better work environment for women professionals by improving legislation, strengthening the
capacities of women professionals on gender-sensitive topics, and empowering young audiences with
media literacy skills.
In its mission to enhance diversity in media content, AWA has positioned itself as a feminist media
hub. It develops media campaigns and produces content using ICT (Information and Communication
Technology) as a key tool to connect with its audiences. This includes podcasts, edutainment, and
social media content.

About the project:
Since March 2023, AWA is implementing the EU co-funded project “Reporting Diversity Network –
The New Agenda”. The Reporting Diversity Network has been established in 2020 with the support
of the EU Civil Society Facility and Media Programme 2018-2019
The purpose of the RDN network is to activate the role of civil society in counter-measuring the
narratives of the divide and replacing them with much-needed positive discourse contributing to the
value of good neighboring relations and respect for diversity. As all WB countries do have legal
frameworks preventing hate, supporting antidiscrimination, and regulating media, the RDN uses the
potential of the existing regulative in synergy with innovative methodology and campaigning to
publicly uncover, expose, and challenge the most frequent and exemplary misuse of media for
conveying messages of fear, disrespect, and hate towards the others.
Purpose of the Service:
The purpose of this training session is to enhance the quality, inclusivity, and social responsibility of
our journalists by equipping them with the knowledge, skills, and awareness necessary to produce
diverse and representative content. Specifically, this service aims to:

1. Raise awareness: Increase journalists' understanding of the critical role media plays in
shaping societal perceptions and the responsibility to represent diverse perspectives
accurately.
2.  Improve content quality: Enhance the depth and breadth of reporting by incorporating a wider
range of voices, experiences, and viewpoints in news coverage.
3. Foster inclusive practices: Develop journalists' capacity to identify and overcome
unconscious biases in their reporting and story selection processes.
4. Promote ethical reporting: Educate journalists on the use of appropriate, respectful, and
inclusive language when covering stories related to diverse communities and sensitive topics.
5. Advance gender equality: Equip journalists with the tools to recognize gender imbalances in
their reporting and actively work towards more equitable representation.
6. Enhance audience engagement: Improve the relevance and appeal of our content to a diverse
audience by ensuring our reporting reflects the full spectrum of our community.
7. Support organizational change: Contribute to a cultural shift within our media organization
towards more inclusive and diverse journalistic practices.
8. Compliance and best practices: Ensure our reporting aligns with industry best practices and
ethical standards regarding diversity and inclusion in media.
9. Build long-term capacity: Provide journalists with practical tools and strategies they can
apply consistently in their daily work, fostering long-term improvement in diverse reporting.

Scope of Work: The trainer will:
1. Develop a curriculum covering the following topics:
– Importance of diversity in journalism
– Techniques for including diverse voices in daily coverage
– Politically correct and inclusive terminology
– Strategies for producing gender-balanced content
– Best practices for reporting on gender equality
2. Prepare training materials, including presentations, handouts, and exercises
3. Conduct a 2-day workshop for approximately 10 journalists
4. Facilitate interactive discussions and practical exercises
5. Provide feedback on participants' work during the workshop
6. Submit a post-training report with recommendations for ongoing improvement

Selection Criteria: Candidates will be evaluated based on factors such as:
– Recognized subject matter expertise through academic qualifications, research, publications
– Relevant professional experience in media, communications, advocacy, or related fields
– Demonstrated commitment to advancing diversity, inclusion, and human rights
– Strong communication, critical thinking, and advisory skills
– Ability to provide balanced, non-partisan advice
– Diverse perspectives reflecting a range of identities and lived experiences

Timeframe of the duration of the assignment:
The selected expert will be working under an AWA service contract based on the organization’s
needs, and available resources.
The timeframe of the consultancy:
The trainer will be appointed for an initial 3-day term.

Application procedure:
Interested candidates are invited to send their applications by submitting a CV at
awa.albania@gmail.com no later than the 10 th of September with the subject “Trainer for Training of
Journalists for Diversity Reporting”